The Direct Auto fitment centres Windhoek, Otjiwarongo and BestDrive Ongwediva’s main tyre brands are Continental, General Tyre, BF Goodrich, Michelin, Westlake, and more.


Continental Tyre SA is a manufacturer and distributor of passenger, light commercial, 4×4, truck and specialty tyres (agriculture and mining).

Continental Tyre South Africa develops and drives safe, intelligent tyre technologies as part of the global Continental brand and is the only supplier to serve all seven local vehicle manufacturers.

Continental Tyre South Africa has been a reliable automotive partner and a premium tyre choice for SA motorists for over 70 years, with ranges specifically developed for everything from passenger vehicles to bicycles and heavy industrial equipment.


General Tire has relaunched its range and brand profile in SA. Core values are performance, reliability and heritage, linked to a strong value proposition.

General Tire was responsible for the development and widespread introduction of several important new technologies. The company solved a 40-year problem with the discovery of the carbon-black formulation in 1943, which set the tone for the tyre industry for decades to come.

Whether you‘re driving paved roads or navigating uncharted territory in the desert. You can go anywhere with General Tire. With more than 100 years of experience in the tyre industry and as part of Continental – a leading tyre manufacturer based in Germany – General Tire delivers products you can rely on.


The BF Goodrich Tyre legacy began with Dr Benjamin Franklin Goodrich, self-taught entrepreneur and visionary, who founded the company in 1870. In later years, this company would become of the greatest, most recognisable names in the Tyre Industry.

At the core of the BF Goodrich brand lies the challengers and achievements that have enabled us to make daily life easier for motorists, and to make driving a safer, more enjoyable activity. To achieve this goal, thousands of employees draw on their creativity and resourcefulness to develop high performance products, resulting in leading a whole segment of the Car Industry.

At BF Goodrich, we manufacture tyres for people who want to unlock the full potential and capabilities of their vehicles, but above all, want to enjoy their ride. If you have been bitten by the driving bug, you are one of us!

Our tyres are developed by true enthusiasts who live and breathe the brand, whether they are spending their weekends doing battle on rocky roads or pounding the asphalt on race tracks all over the world. Their skills have been rewarded with titles in every competition the brand has entered, from rallies to off-road racing to the dusty roads of Baja and everything in between!

They are the key players in the process, ensuring that technology is transferred from racing cars to mass-produced vehicles, enabling BF Goodrich to bring its customers tyres that take from the very technologies used mainly in the world competition, and which are guarantees of performance, quality and durability!


Michelin, the leading tire company, is dedicated to sustainably improving the mobility of goods and people by manufacturing and marketing tires.

Michelin, a better way forward. Since 1889, Michelin has constantly innovated to facilitate the mobility of people and goods. Today, it is setting new global standards in every tyre and travel-related services market. Around the world and for every purpose, Michelin equips everything on wheels – cars, vans, trucks, buses, farm machinery, earthmovers, mining and handling equipment, tramways, metros, aircraft, motorcycles, scooters and bicycles. This ability to deliver effective solutions in response to widely varying expectations and usage patterns, depending on the country or region, has positioned the Michelin Group at the forefront of every one of these segments.

Because we believe that mobility is essential for human development, we innovate passionately to make it safer and more convenient, efficient and environmentally friendly. We are firmly committed to offering our customers uncompromising quality. That’s our priority. Because we believe in personal fulfilment, we want to enable everyone to do their best; we want to turn our differences into a valuable asset. Proud of our values, we are all on the same journey to build a better way forward for everyone.

Michelin is headquartered in Clermont-Ferrand, France, and has a presence in more than 170 countries. Its regional HQ for Africa, India and the Middle East is based in Dubai, UAE.



Founded in 1958 in Hangzhou, China, Westlake Tyres, a brand of the renowned Zhongce Rubber Group, has transformed from a local manufacturer into a global leader in tyre technology. 

Explore Westlake Tyres: quality tyres for every need, from passenger and SUV to 4×4, commercial, construction, earthmover, industrial, and mining tyres 

As a proud global partner of Arsenal Football Club, Westlake Tyres embodies excellence on and off the field. 

Here’s why Westlake Tyres should be one of your top choices: 

Uncompromising Performance: Experience unrivalled traction and stability, whether you’re cruising down the highway or exploring off-road terrain. 

Exceptional Durability: Built to last, Westlake Tyres are engineered to withstand the rigors of everyday driving and beyond, offering long-lasting performance you can rely on. 

Versatile Selection: From sleek all-season tyres to rugged off-road champions, Westlake’s diverse range caters to every driver’s needs, ensuring there’s a perfect match for your vehicle. 

Safety First: Backed by rigorous testing and quality assurance, Westlake Tyres prioritises safety without sacrificing style or innovation, giving you peace of mind on every journey. 

Affordable Excellence: Enjoy premium performance without breaking the bank – with Westlake Tyres, you get unbeatable quality at an unbeatable price. 

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